PORTABLE SPEAKERS COMPARISON
Business Challenge: Create a Portable Speakers comparison overlay in support of an A/B test to help prove whether or not users will be more likely to engage with the content and add products to their cart. Suggest comparison criteria (price, color options, battery life, size, etc.). Test for desktop users only. ​
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Solution: Worked with e-Commerce Analysis team to understand the objective of the split test. Developed comparison engagement for the desktop experience in support of test and to gain peer and stakeholder alignment.
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Deliverables: Comparison wireframe.​
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Results: Saw a 14% lift in revenue, 5.3% lift in average order value (AOV). For the test experience, 25% of unique visitors (4,598) clicked on the CTA to compare speakers.
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