ALEXIS VACCARINO

Business Challenge: Allow customers to easily shop for Black Friday (and Cyber Monday) products. Greatly reduce the manual effort to maintaining inventory levels. Minimize customer service issues by keeping stock levels up to date. Showcase savings per product and indicate the time sensitivity nature of the sale (i.e., low stock, sold out - when the deal is current, but stock levels fall below a certain threshold).

​

Solution:  Worked closely with e-Commerce stakeholders, a Web Author, an Art Director, a Copywriter and Developers to create the appropriate experience to meet the business ask. I used user flows and wireframes to gain technical and business buy-in. The final solution included creating an automated back end data base and infrastructure so inventory could remain accurate and to reduce manual effort in order to keep up with site traffic. 

​

Deliverables: Wireframes and user flows. (Visual designs created by our internal Art Director.)

​

Results: In US Thanksgiving Day and Black Friday had close to 50% growth over 2017. 

 

Key highlights across Global e-Commerce:

• US & Canada: 2.5M site visits, over $10M revenue, 73k products sold

• Europe: 1.8M site visits, $3.5M revenue, 26K products sold

• Australia & New Zealand: 145k site visits, $323k revenue, 1600 products sold

• Japan: 187k site visits, $193k revenue, 800 products sold

​